Listen to an interview with Erik Qualman, the author of Socialnomics: How social media transforms the way we live and do business.

"The power of social media is that transcends business, regardless of if you're big or small." 

Like any other marketing tool, it all depends on who your target audience is and what media they're consuming.

In this interview Erik covers:

• Why businesses have no choice but to use social media
• What areas of social media to focus on if you have few resources
• He also tells us his four key steps to effective social media
• How to differentiate yourself if your customers buy purely on price
• Your customers are telling you what you need to know
• How social media strengthens personal relationships

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